Tuesday, March 16, 2010

Condominium Comeback: $26 Million in Luxury Oceanfront sold this season

The Palm Beach real estate market may be showing signs of a rebound. Catalfumo Companies’ 2700 North Ocean property reports $26 million in sales since initiating a promotional ad campaign mid-January.

The newspaper and television ads, created by Gibson Roscoe Advertising featuring company President and CEO Dan Catalfumo offering buyers price discounts until he reaches his goal of $50 million in seasonal sales. The halfway point toward this goal was reached March 15th.

Buyers have been the “seasonal visitors” from the Northeast U.S. and Canada. These second home purchasers traditionally visit the area through mid-April, and sign sales agreements in May and June planning to enjoy the following winter in a Florida home.

For the area’s daily newspaper, The Palm Beach Post, Gibson Roscoe created a “Spadea Wrap” put Catalfumo’s sales message in an impossible to miss position on both front and back of the paper.

For the area’s television market, Gibson Roscoe Created a media schedule which “Roadblocked” the early morning news and weather—watched by vacationers.

The message, “I’d rather give you a great discount, than pay interest to my bank” delivered by the developer/owner resonated with potential buyers and real estate brokers, generating significant traffic and sales in a period where other area projects offering $1 to $3 million priced units have seen little prospects and sales.

Images from film shoot two, filming a new message to show the progress of sales.



Thursday, March 11, 2010

Gibson Roscoe Lets Creativity Flow for Harmonic Environments


Gibson Roscoe lets creativity flow for Harmonic Environments, a premier source of indoor waterfalls.

Architects and Interior Designers are the target market of a new ad and Internet marketing campaign by Gibson Roscoe Advertising. Ads demonstrate how indoor waterfalls instantly transform a space by cleansing the air with helpful ions and lifting spirits with relaxing waves of sound.

Harmonic Environments imaginative contemporary water features are specified in medical centers, spas, corporate headquarters, and major retail centers for their translucent beauty and healing effects.