42 Condos sold in 60 days!

This ad ran this spring, when every other project in Palm Beach County had an empty sales center and bored sales force.

The key ingredient: significant incentives for “The Next Ten Buyers”.

Readers reasoned correctly: “If I don’t act now, someone else is going to be getting a great deal”, convincing real estate buyers that the market has “bottomed out” and that prices will again increase as does confidence. This is the challenge developers face at all price points.

We track the ads we run for more than a dozen developer and builder projects. The one’s that are currently working best turn heads with limited incentives. Once the ad has done its job and delivered a prospect to the sales center, sales films and collateral build the story of ultimate lifestyle value to help close the sale. Gibson/Roscoe/Owens Advertising

Working with celebrities (Jimmy Johnson and Raymond Floyd)

Celebrities have one thing in common:their time is very limited.

PGA Champion Raymond Floyd being filmed

Filming a video with Jimmy Johnson in Key Largo

For photo and film sessions, we scout the location in advance, pre-light the scenes using stand ins (its usually one of us or our crew) and we get all the audio, video and art direction out of the way, long before the subject arrives.

When the subject arrives, he or she has already seen and commented upon a script that uses words and phrases natural and authentic with his or her character.

A stylist touches up hair and skin, while we review the script together one last time.

We’ve done our job, when we’re complimented on our professionalism.

And, come to think of it, we go through the exact same process with every person we film… I guess the lesson is to treat everyone like a celebrity!

If you need a sales film and want to be treated like a celebrity… give us a call at 561-741-1441 x 108. Gibson/Roscoe/Owens Advertising

E-Blasts..CHEAP AND FAST RESULTS!

Eblasts are your next secret weapon!

This agency sample was sent to 76 clients and prospects.

45 opened the eblast.

12 clicked through to our website.

1 was a prospect we were pitching at the time.

Now, here is how it works to promote a special event:

We blasted this example and a series like it to 13,000 prospects.

2,000 opened it.

600 toured the clients website.

120 people called the sales team.

20 buyers attended the event that day and either purchased or are planning to buy!

The total cost to the client was only $1,500.

Want to see what we can do for you? Call Bob Gibson at 561-741-1441 x 108. Gibson/Roscoe/Owens Advertising