Showing posts with label email marketing. Show all posts
Showing posts with label email marketing. Show all posts

Thursday, November 19, 2009

Consistency and Perseverance

Well-executed marketing campaigns have one thing in common: Consistency.

In hard times such as today, clients are tempted to completely change approaches with every new ad. In the end, the product loses its identity, the consumer is confused and the value of the brand is diminished.

This successful e-mail campaign for Maiden Creek shows how many promotional messages can be delivered while maintaining a consistent copy personality, graphic identity, and “branding”.













561-741-1441 x 108. Gibson/Roscoe/Owens Advertising

Tuesday, July 28, 2009

E-Blasts..CHEAP AND FAST RESULTS!


















Eblasts are your next secret weapon!
This agency sample was sent to 76 clients and prospects.
45 opened the eblast.
12 clicked through to our website.
1 was a prospect we were pitching at the time.

Now, here is how it works to promote a special event:




















We blasted this example and a series like it to 13,000 prospects.
2,000 opened it.
600 toured the clients website.
120 people called the sales team.
20 buyers attended the event that day and either purchased or are planning to buy!
The total cost to the client was only $1,500.

Want to see what we can do for you? Call Bob Gibson at 561-741-1441 x 108. Gibson/Roscoe/Owens Advertising