The Basics of “Pay Per Click”

Everyone now knows that “google word searches” are a primary way customers find products and services.

So how do you have your web site appear in the top listings? Buy a “Pay Per Click” plan. Where? on Google where 80% of all searches are initiated.

In this example, Jupiter Medical Center wants patients seeking information on bariatric surgery to visit their site.

A monthly budget is set, you provide Google a list of “Key Words” and a target price per word. In this case the words/phrases chosen were Bariatric Surgery, Bariatric Surgeons, Gastric Bypass Surgery, Lap Band Surgery, Weight Loss Surgery and the “auction rate” for the words fluctuated around $5.00.

Other advertisers paying to be the top search words in the chosen market area are competing with you for the top positions. The plan can be focused to as narrow as a county. Jupiter was only interested in searches are initiated within Palm Beach, Martin and St. Lucie counties (Florida).

Each time an individual “clicked through” the listing to get to the web site, Google charged the “auction price” until the daily budget was exhausted. (The monthly budget was divided by 30 to provide a daily budget).

At the end of each month, a report is generated a report that shows which keywords create the most click-throughs, and shows how the budget was spent. The budget can then be adjusted upward or downward.

Logos that tell a story

Successful logos tell a story and capture a product’s “personality”.

Each of us seek out brands we believe are compatible with our beliefs and lifestyle.

The best logos not only are memorable, but also convey the product’s personality. Is the product fun, educational, formal, informal, modern, traditional, upscale, inexpensive, sophisticated, rustic?

A good logo captures intangible “feelings” and “associations”. It helps steer us toward the services we want, and away from those that do not match our needs.

Icon for MyMynd an Apple i-Phone application that allows users to download “peak performance” and “relaxation” audio sessions.

Golf Club logo for a Southwest Florida course in the style of the ancient Calusa Indian glyphs discovered in the region.

Signage for rustic fishing lodge located in a jungle outpost of Southern Costa Rica.

Mark for community of large and expensive beachfront Residences.

Does your company need a fresh identity?

Call Bob Gibson at 561-741-1441 x 108

Gibson/Roscoe/Owens Advertising

Going beyond the end of the road

Hire An Expert and “Get Out of the Way”

One of the greatest joys of being in the advertising business is working with wildly creative people…especially those who you might say are “crazy about their craft.”

Take, Greg Basco, he’s a wildlife photographer and technical expert who tells manufacturers like Canon how to improve their cameras then he’ll hike deep into the Costa Rican jungle and camp out for days waiting for the exact beam of sunlight to strike the phosphorescent skin of a poisonous frog just right until he knows his shot will surpass all other poisonous frog photos taken before it.

Here’s to those individuals and clients who have the passion to “go beyond the end of the road”.

Client shoot for Bahia Escondida on Costa Rica’s South Pacific coast, photographed from a helicopter.

Cabo Matapalo Aerial View

Gibson/Roscoe/Owens Advertising