Olympic Effort

The shoot happened this morning, the commercials will begin running in the Vancouver Winter Olympics several days from today! Gibson Roscoe advertising helps client, Catalfumo Construction take advantage of a last minute “opportunity buy” to promote a sale of luxury beachfront condominiums.

Palm Beach developer, Dan Catalfumo and marketing strategist Bob Gibson prepare to announce that $40 million dollars worth of oceanfront condominiums will be discounted to sell out. A TV spot is being prepared to run during the Vancouver Winter Olympics on South Florida’s NBC affiliate, WPTV Channel 5, The Friday edition of the Palm Beach Post will be wrapped with the extraordinary offer.



The Gibson Roscoe team at work for Catalfumo Construction. Kristen Glass rallies a production team and schedules a TV shoot timed to fit a one-day window of sunny weather. Ken Roscoe, Creative Director and Lowell Thayer, Producer choose lenses, camera angles and direct the shoot.



Bob Gibson polishes the script with client, Dan Catalfumo. (Not Shown) Jaclyn Burdette negotiates prime time TV schedule during the Vancouver Winter Olympics with NBC affiliate WPTV Channel 5.

Going beyond the end of the road

Hire An Expert and “Get Out of the Way”

One of the greatest joys of being in the advertising business is working with wildly creative people…especially those who you might say are “crazy about their craft.”

Take, Greg Basco, he’s a wildlife photographer and technical expert who tells manufacturers like Canon how to improve their cameras then he’ll hike deep into the Costa Rican jungle and camp out for days waiting for the exact beam of sunlight to strike the phosphorescent skin of a poisonous frog just right until he knows his shot will surpass all other poisonous frog photos taken before it.

Here’s to those individuals and clients who have the passion to “go beyond the end of the road”.

Client shoot for Bahia Escondida on Costa Rica’s South Pacific coast, photographed from a helicopter.

Cabo Matapalo Aerial View

Gibson/Roscoe/Owens Advertising