Wednesday, August 12, 2009

Going beyond the end of the road

Hire An Expert and “Get Out of the Way”

One of the greatest joys of being in the advertising business is working with wildly creative people…especially those who you might say are “crazy about their craft.”

Take, Greg Basco, he’s a wildlife photographer and technical expert who tells manufacturers like Canon how to improve their cameras then he’ll hike deep into the Costa Rican jungle and camp out for days waiting for the exact beam of sunlight to strike the phosphorescent skin of a poisonous frog just right until he knows his shot will surpass all other poisonous frog photos taken before it.

Here’s to those individuals and clients who have the passion to “go beyond the end of the road”.

Client shoot for Bahia Escondida on Costa Rica’s South Pacific coast, photographed from a helicopter.

Cabo Matapalo Aerial View


Gibson/Roscoe/Owens Advertising

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