It’s the New Year, “Press Reset”.

Every recession is followed by recovery. The recovery begins when individuals and companies conquer their fear, “Press the reset” button, and begin investing in future plans.

Those first to restart their marketing programs, have a unique “window of opportunity” while competitors remain paralyzed with fear.

· Prices for creative services and media are lower than ever. Your advertising budget will go a lot further.

· There is less ad clutter, and a greater opportunity to “stand out” and make a greater impression, and reach more customers and forge a position of “Best in Class”.

· A pent up demand for many products and services exists. Companies that address pricing issues and financing assistance will be first to succeed.

Now is the time to make a fresh start with your marketing strategy and creative communications and design.

I invite you contact Gibson/Roscoe Advertising for some fresh ideas.

Bob Gibson

561-741-1441 x 108

Integrity is their brand.

Treasure Coast Attorney, Joseph C. Kempe has built a large and successful legal firm by offering a better Estate Planning and Wealth Building service. By combining legal and accounting in one coordinated service, he creates synergistic plans for clients desiring to reduce present and future tax burdens for themselves and their children. His firm is also unique in that it does not sell investments— just unbiased and honest financial/legal advice.

“Integrity” is their brand. Gibson/Roscoe Advertising conveys this message through “Best In Class” media such as glossy city magazines, and a website www.jckempe.com where potential clients can view a film clip of Joseph C. Kempe outlining his philosophy.

New ad for 2700 North Ocean

Consistency and Perseverance

Well-executed marketing campaigns have one thing in common: Consistency.

In hard times such as today, clients are tempted to completely change approaches with every new ad. In the end, the product loses its identity, the consumer is confused and the value of the brand is diminished.

This successful e-mail campaign for Maiden Creek shows how many promotional messages can be delivered while maintaining a consistent copy personality, graphic identity, and “branding”.

561-741-1441 x 108. Gibson/Roscoe/Owens Advertising

Hospital Marketing—building business on a smaller budget (web)

Jupiter Medical Center’s web site is transitioning from an informational site to an interactive site. Visitors to the site can view filmed clips of physicians welcoming them and describing new treatments and services available at the hospital.

To save the medical center money, the agency Gibson/Roscoe purchased a high-definition video camera and teleprompter—to film and edit the segments in-house. The agency can be called on a moment’s notice to film segments as quickly as needed.

http://www.youtube.com/JupiterMedicalCenter

For more information about medical center marketing, Contact: Bob Gibson, President Gibson/Roscoe rjg@groadvertising.com

Hospital Marketing—building business on a smaller budget

Today, medical center Marketing Directors are being given smaller budgets while being expected to drive more business.

What’s the answer? Smarter design, more physician involvement and an emphasis on less expensive digital media.

Jupiter Medical Center’s quarterly newsletter was redesigned by Gibson/Roscoe as a far more upscale “Magazine Style” communication piece. The new look enhances the brand, yet printing costs are slashed with a smarter size and choice of paper stock. Also, the number of pages are kept to a minimum: stories begin in the magazine, then continue on the medical center’s web site. Marketing’s new goal is to increase use of the medical center’s web site, where patients can easily find the information they want, and the hospital marketing team can follow up with offers best suited to the visitor’s areas of interest.

Social Marketing—The Executive Summary

Once word of mouth was the best advertising. Once only Reuters and the Associated Press controlled and distributed breaking news, photos and video. Welcome to today’s world of web 2.0—which means every can one publish information easily on the Internet. And, every advertiser needs to add these “social marketing” methods to the traditional marketing and media mix. What is the cost to use these services? Only your time!

Here’s the executive summary:

Facebook—355 million worldwide users. It takes minutes to open a fan page for your business and a personal page for yourself with photo galleries and information. You’ll post upcoming event and product news. Customers will comment, share information about your service. These reviews are more believable than any ad you can create and are essential to the growth of your service. To promote your Facebook site, link to your e-mail signature line and website home page, include in all traditional advertising, e-blast customer database, download customer and prospect data base—ask customers to become fans. When an individual becomes “accepted friend”, you gain access to invite their entire list of friends—hence, the remarkable power of this media.

Twitter—22 million users, 80% from mobile phones. Used initially by celebrities and athletes reporting on daily activities. But holds potential for all kinds of business promotion. Will grow to 40 million by end of this year. Establish an account at twitter.com for your company. Post status updates of 160 characters or less. To be successful, you must publish news/activities of interest, and choose to follow groups with similar interests. By following a group, you expose yourself to its members who, if interested, then choose to follow you.

Blogger.com -- Publish a weekly informational or editorial piece. Embed this in your website. Search engines favor current information, so by simply attaching this to your website, it appears higher in rankings.

Ezinearticles.com- Publish information of any kind as a readable story. It can and will be picked up by bloggers, newsletter publishers.

You Tube—You Tube is second only to Google in popular usage. Users search for “How To” information. Don’t post your commercial. If you want to be successful, create a “how to” demonstration related to your product. Include your website to the title to give viewers a link they can click on to your web site.

One of the best aspects of “Social Media” is that the media is completely democratic. Small budget advertisers can make the same impact as multi-million dollar budget advertisers. The creativity of the message determines who is viewed! If you’d like to discuss a creative marketing campaign, we can help. Call Bob Gibson at 561-741-1441 x108.

Gibson/Roscoe/Owens Advertising